PricewaterhouseCoopers released the 2023 yuan universe outlook: it is expected that the next three to five years will enter a period of rapid growth

It is reported that PricewaterhouseCoopers released the 2023 Universe Outlook on February 28. The report points out that although the metauniverse has not fully entered the golden age, the underlying construction, industry rules and application scenarios are in the process of formation, and it is estimated that the next three to five years will enter a period of rapid growth. According to the survey of PricewaterhouseCoopers, commercial applications will occupy the leading position in the application scenario of the yuan universe in 2023. The business leaders interviewed said that the most likely application they would explore is “induction and training” (42% of respondents mentioned this), and the second is “interacting with colleagues” and “creating virtual content for customers”, with 36% of respondents choosing both. In 2022, most of the topics about the metauniverse will focus on consumers, especially young consumers, such as games, virtual experience or shopping with cryptocurrency and other digital assets. These activities will continue to grow in 2023.

Interpretation of this information:

PricewaterhouseCoopers has recently released an outlook report that suggests that, although the metauniverse is not yet in a fully developed state, its underlying construction, industry rules, and application scenarios will rapidly develop over the next three to five years. The report further asserts that commercial applications of the metauniverse will be the leading scenario in 2023. This forecast is based on a survey conducted among business leaders, who reportedly expressed the most interest in exploring “induction and training” (42%) and “interacting with colleagues” and “creating virtual content for customers” (36%). Meanwhile, 2022’s discussions on metauniverse will primarily focus on consumers – specifically, young consumers – and their games, virtual experiences or shopping with cryptocurrency. These activities are expected to continue growing in 2023.