Lotte Group of Korea cooperates with Polygon to expand NFT business to the global market
According to reports, Daehong Communications, the marketing and NFT center of Lotte Group in South Korea, said on Monday that Lotte Group plans to expand its NFT business to the global market through cooperation with Polygon blockchain. Both parties will rename “BellyGom NFT”, the PFP digital collection series of Lotte Shopping. （Forkast）
Interpretation of this information:
Lotte Group, one of South Korea’s leading conglomerates, is planning to expand its non-fungible token (NFT) business to the global market in collaboration with the Polygon blockchain. Daehong Communications, Lotte Group’s marketing and NFT center in South Korea, announced this plan, revealing that they will rename the digital collection series of Lotte Shopping, called “BellyGom NFT”.
This move by Lotte Group comes as many large corporations are exploring the potential of NFTs and utilizing blockchain technologies. NFTs are digital assets, including art, music, and other forms of creative content, that are securely stored on a blockchain, creating a unique and easily verifiable proof of ownership. They have become an increasingly popular way for companies and individuals to monetize their digital creations and intellectual property.
Through its partnership with Polygon, which is known for providing fast, secure, and low-cost transactions on its blockchain, Lotte Group aims to launch its NFT business internationally. This collaboration is expected to provide Lotte Group with the technology and know-how to expand its NFT business worldwide, and offer a unique digital collecting experience to consumers.
The BellyGom NFTs were initially introduced in South Korea in April, and they feature characters inspired by the traditional Korean paper doll known as “Bellygom” in various outfits and poses. Each token includes additional features, such as the ability to participate in giveaways, attend special events, and access exclusive content.
In summary, Lotte Group plans to expand its NFT business globally, with the help of the Polygon blockchain. The BellyGom NFT collection will be renamed and offer a unique digital collecting experience to consumers worldwide. This partnership is expected to provide Lotte Group with the technology and knowledge to expand its NFT business worldwide.
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