Fox Entertainment “masked singer” program launched NFT access control experience

It is reported that Fox Entertainment and its Web3 department Blockchain Creative Labs are launching a new token-gated fan experience for the network’s popular singing competition program “masked singer”. The holder of NFT, known as the “Star of Masked Singers”, will be able to “watch the exclusive content of the behind-the-scenes and confessions of the contestants this season.” Fox said in a statement that the price of NFT is about $50, with a limited supply of 1050. Fans need to scan the QR code and then participate in interactive activities, such as voting to select the contestants they think will be promoted to win the opportunity to buy NFT. Participating fans will be able to “upgrade their loyalty pass” and be eligible to purchase NFT, thus unlocking additional exclusive content. The media company said that fans’ voting would not affect the results of the program.

Interpretation of this information:

Fox Entertainment and Blockchain Creative Labs are collaborating on a new token-gated fan experience for “The Masked Singer” where NFT holders, titled “Star of Masked Singers”, will have access to exclusive behind-the-scenes content, including confessions of contestants. The NFTs cost around $50 and only 1050 are available. Fans must participate in interactive activities and vote for contestants they think will win to have the opportunity to buy the NFT. Participating in these activities will provide fans with the chance to upgrade their loyalty pass to purchase NFTs and unlock additional exclusive content. The announcement states that voting by fans will not affect the show’s results.

This announcement highlights how the entertainment industry is exploring blockchain technology and NFTs to engage with consumers in unique ways. Fox Entertainment is using this fan experience as an opportunity to approach their audience through personalized content and exclusive access, sparking a sense of community and loyalty among fans. Additionally, Fox’s emphasis that “voting would not affect the results of the program” shows how the fan experience is separate from the show’s core production. It reinforces that this is an additional product for fans who want to go deeper into the behind-the-scenes content of the show.

The three keywords that summarize this announcement are:

1) NFT: The use of NFTs is becoming a popular way for companies to create unique fan experiences. By offering limited edition NFTs, companies can generate excitement and exclusivity for their audience, as well as offer additional content that traditional access would not provide.

2) Fan Experience: As competition in the entertainment industry grows, companies are exploring new ways to engage with their audience, and the fan experience is one way to do so. Engaging with fans through personalized and exclusive access creates a sense of community, and companies can reap the benefits of consumer loyalty.

3) Blockchain Technology: The partnership between Fox Entertainment and Blockchain Creative Labs shows how blockchain technology is finding its place in the entertainment industry. Companies are exploring the use of blockchain to provide greater transparency, security and consumer benefits.