An Update to Roblox’s Advertising Policy: What You Need to Know

According to reports, the meta universe game platform Roblox has announced some significant changes to its community regarding platform advertising. Currently, advertising will be hidden from all users under the age of 13, and advertising for certain products and services will be completely prohibited. Previously, Netflix, Nike, Mattel, and other companies would promote certain special games or items on the Roblox platform, but Truth in Advertising filed a lawsuit for violating advertising regulations and “digital fraud.” It is reported that Roblox has updated its advertising prohibition list, including NFT and cryptocurrency, online dating sites, funeral homes, and by-products involving animals and insects. （list23）

Roblox adjusted advertising policy, involving cryptocurrency and NFT

Roblox, the popular meta universe game platform, recently made headlines with their announcement of significant changes to their community regarding platform advertising. In this article, we will explore the details of these changes and what they could mean for Roblox users.

Overview

According to reports, Roblox has implemented new policies on its platform to address previous concerns of misuse of advertising by some companies. Previously, advertisers such as Netflix, Nike, and Mattel were promoting certain games and items on the site.
However, these practices have brought the attention of Truth in Advertising (TINA) who filed a lawsuit against Roblox for violating advertising regulations and “digital fraud.”
To remedy the situation, Roblox has updated its advertising prohibition list to include certain products and services from advertising altogether, as well as to better protect their young users from unwanted and inappropriate content.

What Has Changed?

In the wake of TINA’s lawsuit, Roblox has made some significant changes that impact advertisers on their platform:

Advertising Hidden from Under 13 Users

In an effort to protect children who use their platform, Roblox will now hide all advertising from users under the age of 13. This means that these younger users will not be exposed to any form of advertising on the site.

Prohibited Advertising

Roblox has updated its advertising prohibition list to include the following:
– NFT and Cryptocurrency
– Online Dating sites
– Funeral homes
– By-products that involve insects and animals
This move by Roblox indicates their commitment to ensuring ethical practices on their platform.

What it Means for Advertisers

With these changes, Roblox advertisers will need to ensure that their advertisements are in line with the updated policies to avoid violations. Advertisers will also need to consider the new age restrictions and ensure that their ads are not hidden from their targeted audience.

What it Means for Roblox Users

For Roblox users, the new changes provide additional measures to protect children and young adults from unwanted and inappropriate ads. Parents can rest assured that the platform is doing everything possible to ensure a safe and enjoyable experience for their children.

Conclusion

Roblox’s commitment to ethical practices and the protection of their young users is admirable. By updating their advertising policies, Roblox has set a higher standard for advertisers across the board.

FAQs

1. Will Roblox remove all ads from the platform?
No, Roblox is not removing all ads from the platform. However, they will be hidden from users under the age of 13, and certain products and services will be completely prohibited from advertising.
2. How does this impact the Roblox experience for children?
These changes have been made to ensure that children are not exposed to inappropriate content or advertising, thus making it a safer and more enjoyable experience for them.
3. Are there any other updates planned for Roblox’s advertising policies?
Roblox may make additional updates to their advertising policies in the future; however, this is dependent on the changing landscape of advertising and the concerns of their user base.